How does the electronic medium require different tactics for effective Essay

How does the electronic medium require different tactics for effective marketing communications - Essay Example Electronic marketing establishes new avenues for junior businesses favouring them since only a modest budgeting is required to ensure that access to possible customers is made easier. Compared to any other form of marketing, e-marketing has a wider scope, enabling the marketers to interact with consumers in extensive range of manner. (Phelps et al., 2004) E-marketing offers an opportunity to provide quality and adequate information on a variety of services and products of a company or a business enterprise. Besides offering product and service information e-marketing elaborates on management, public relations, sales and customer care. Furthermore, e-marketing facilities exchange of information directly between customers and companies. This can be seen as two way communication system that enhances quality improvement through customer feedback and evaluation. E-marketing has an impressive degree of immediacy, it takes only a few minutes to express interest of purchase through simple step of clicking button to make an order or book a ticket. In other words electronic marketing is in operation all day the whole week and throughout year. There is little time difference between posting information about a product and consumers expressing interest of purchase (Phelps et al., 2004). Electronic marketing has proven to be effective and a good marketing strategy since many people has access to internet today than before. Electronic medium requires a number of tactics to enhance effective marketing communication (Martin, 2010). In order to realize the goal of electronic marketing which is having access to a larger number of customers in the shortest time possible as well as initiating difficult free business transactions, there are several tactics of marketing employed. Search engine marketing is one of the most frequently used electronic marketing. These search engines include