Internet Marketing Coursework Example | Topics and Well Written Essays - 1500 words

Internet Marketing - Coursework Example It will then advice on the improvements that can be done to increase the effectiveness of social media for prospects, students and alumni engagement and support. The internet, also known as the worldwide web has become increasingly important in today’s world. Different sectors use the internet to do different kinds of things. The most important aspect about the internet is that it has made the world a global village where people in different parts of the world are joined together in real time (Mills, 2011:345). One of the sectors that has used internet in its different aspects is education. The education sector around the world uses the internet for research, administration, and learning and to promote social issues (Ractham & Firpo, 2011). One important aspect of the internet that has been used in education is social media. Brunel Business School has implemented social media in its studies to ensure that it attracts more students even as the world changes, for instance in terms of an increase in tuition fees among other aspects. There are several challenges that Brunel Business School is facing with its current social media adoption/ use that must be addressed to achieve more efficiency. As stated above, Brunel Business School has already implemented social media, for example, Facebook, Twitter and YouTube, as aspects that improve student experiences in the school as well as improving the prospects of the school in attracting other students. Today social media is used to create engagement in classrooms and in online courses. Social media varies from a fully collaborative approach to learning to social activities so that the learner to actively participate in the learning process. Social media such as Facebook links social issues with active learning to allow students have an all round experience in the learning process. This has been an advantage for Brunel Business School in its